Portfolio

The Work Speaks
for Itself.

Every site we build is designed to make a trades or service business look like the obvious, established choice in their market. Here's what that looks like in practice.

Meridian HVAC Houston heating and cooling demo by RightFrame, shown on desktop and mobile
thermostat Meridian HVAC · Houston HVAC Demo

An HVAC company engineered to feel as precise as the work.

The Brief

A self-initiated demo for the trade we build for most. The setup: a Gulf Coast heating and cooling company that wanted to look less like a van with a magnet on it and more like a team you would trust to size a system for your house. It had to feel engineered, not improvised.

What We Built

A dark, instrument-grade interface anchored by a thermostat dial you can actually drag, showing the target against a 96-degree Houston afternoon. Sections for heating, cooling, air quality, and smart controls, a 90-minute emergency-response promise above the fold, and the licensed, bonded, insured signals a homeowner reads before they call.

The Outcome

A site that signals competence in the first three seconds. It looks like a company that has tuned a couple thousand homes, which is exactly the impression a newer HVAC business needs to make before the quote.

Custom Design Interactive Thermostat Brand System Conversion UX
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album K-Cross · Artist Site · Live Build

A rising artist from Angleton, TX built to look like the next one out of Houston.

The Brief

K-Cross is a melodic rap artist on Kingdom Records out of Angleton, TX, building toward the Houston scene with a new project dropping. He had no website and two audiences to serve at once: listeners discovering his music and industry contacts looking to book him. Both needed to land somewhere that took him seriously.

What We Built

A cinematic, dark editorial site anchored to the visual world of his album 4 Ever Yourz. Streaming links front and center for fans, a dedicated booking section for industry. Custom typography, a press-quality bio, and a layout that moves like a real artist platform, not a fan page template.

The Outcome

A site that matches the ambition. Fans land and find his music fast. Bookers land and see a serious artist with real momentum, real shows, and real collaborators behind him.

Custom Design Editorial Brand Artist Platform Dual Audience UX
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K-Cross artist website built by RightFrame, shown on desktop and mobile
Ridgeline & Co. roofing website demo by RightFrame, shown on desktop and mobile
Ridgeline & Co. roofing site process page showing six-step claim and install workflow
roofing Ridgeline & Co. · Roofing Demo Build

What a real roofing brand looks like before they spend a dollar on ads.

The Brief

We built Ridgeline & Co. as a self-initiated demo. The premise: a new storm-response roofer entering a market full of door-knockers and template sites, with one shot to look like the serious, insurance-savvy operation a homeowner actually wants on their roof.

What We Built

A full editorial brand system, a live job board treatment, a storm-watch dispatch feed, a six-step process page that doubles as proof, and a mobile companion designed alongside the desktop. Custom typography, real trust signals (GAF Master Elite, insurance-claim language), and copy written like a roofer who actually runs a crew.

The Outcome

A site that reads like a shop that has been running for a decade, not one that launched last week. We posted this on purpose, so a roofer who lands here can see exactly what is possible for their own business if they stop settling for a Wix template.

Custom Design Brand System Storm Response UX Copywriting
pool Glasswater Pools · Houston Pool Care Demo

A pool-cleaning brand that looks as clean as the water it sells.

The Brief

A self-initiated demo. The premise: a new weekly pool-care company in Houston, up against a sea of identical low-price route guys with no real web presence. The site had to make a homeowner believe their water would actually be kept like glass before anyone picked up the phone.

What We Built

A three-page local-SEO site led by a live WebGL water hero that renders real caustics and ripples in the browser, not a stock photo. A water-clarity readout pulled to 99.4%, count-up proof stats, salt and chlorine service breakdowns, and Houston-neighborhood targeting built into the markup. Mobile-first, with a same-week-start CTA carried through every page.

The Outcome

A pool service that reads like the established choice in its zip code. A homeowner comparing three cleaners lands here and stops looking. We built it to show what a route business can look like when it stops hiding behind a Facebook page.

Custom Design WebGL Water Engine Local SEO Mobile-First
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Glasswater Pools Houston pool-cleaning demo by RightFrame, shown on desktop and mobile
Spic n Span Cleanings Houston residential cleaning website by RightFrame, shown on desktop and mobile
cleaning_services Spic n Span Cleanings · Houston Residential Cleaning

A cleaning brand built to feel premium, not budget.

The Brief

A two-year-old residential cleaning operation in Houston with a strong brand identity stuck behind a forgettable web presence. The goal: a site that matches her hot-pink-and-coral brand and signals a polished, professional service, not another $99 discount cleaner.

What We Built

A custom Essential-tier site with brand-led typography and color, dedicated pages for residential, deep, move-out, and organizing services, conversion-focused booking CTAs throughout, and a local SEO foundation built around Houston neighborhoods. Designed mobile-first to match how cleaning leads actually search.

The Outcome

A site that earns a higher price tag. Homeowners searching for a cleaner in Houston now land on a brand that looks like a real, established operation, not a side hustle.

Custom Design Brand-Led Layout Local SEO Service Pages
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water_drop Tomas Pool Service · Houston & Richmond Redesign

A real Fort Bend pool company, rebuilt to win the click instead of the phone tag.

The Brief

A redesign concept for a real pool company serving Houston, Richmond, and Fort Bend with a 5.0 Google rating and a site that did not show it. Strong reviews, a real crew, a dated web presence. The job: keep everything they had earned and rebuild the one thing standing in front of it.

What We Built

A warm, sunlit rebuild using the company's own pool photos instead of stock. The centerpiece is an instant-price tool that quotes a homeowner in about ten seconds with no phone tag, weekly plans starting at $119 a month, and the green-to-clean rescue work pulled up front. The same-week start and the 5.0 rating sit where a first-time visitor looks first.

The Outcome

A site that finally matches the reputation behind it. Instead of calling for a price and waiting on a callback, a Fort Bend homeowner sees the number, sees the proof, and books, which is the whole point.

Real Business Redesign Instant-Price Tool Brand Refresh Local SEO
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Tomas Pool Service Houston and Richmond pool-service redesign by RightFrame, shown on desktop and mobile
construction

More case studies on the way.

We take on a limited number of clients at a time and publish case studies as projects wrap and clients sign off. New work is added on a rolling basis. Check back, or reach out to see what we're currently building.

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Who We Work With

Built for trades like yours.

hvac
HVAC
roofing
Roofing
plumbing
Plumbing
electrical_services
Electrical
grass
Landscaping
home_repair_service
Contractors
brush
Painting
cleaning_services
Cleaning
garage_door
Garage Doors
pest_control
Pest Control

Want results like these?

Start with a free audit of your current web presence. We'll tell you exactly what's holding you back and what we'd do about it.

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